Well, well, well....
The land of Oz has finally grabbed the "mass-tige" (vs prestige - ie haute couture) concept by the lapels and Target (a big US chain store here) delivered the first collection by Stella McCartney about 2 weeks ago.
The day it was released there were hordes of ravenous shoppers salivating outside the store from 6am that morning so that they could be first to buy the new collection.
It was not a limited collection (ie they made lots and lots of them girls and boys) but it was mass hysteria and made the TV news.
I know they still had more because my mum went in there and bought herself two items the week after. And very fetching they were too.
Listen, I know I'm square. I'm so square that I am practically rectangular but the frenzied shopping for labels thing is just beyond me. I mean seriously, are we so bereft of intellect that buying a new outfit causes wild surges of adrenaline to rush though our systems ? What the heck is going on ?
Answers that do not include four letter words are most welcome.